We’re proud to announce another exciting feature, Assortment Campaigns, will be coming to Envoy B2B in V16. Assortment Campaigns allow you to create a standard assortment and send it out to multiple buyers, who can then simply click on it and start building an order.
Let’s talk about how it all works.
First, assortments in the campaigns respect any existing segmentation that you have set up, so buyers only see what you want them to. In addition, you can edit the assortments on a store level, so you can be sure it’s relevant to the buyer who receives it.
Analytics For Optimization
Second, Assortment Campaigns have high level analytics for tracking who has opened the campaign emails, who has viewed the assortment within Envoy B2B, and which assortments were converted into orders. This allows you to optimize your campaigns over time, maximizing their effectiveness, as well as follow up with those buyers who haven’t yet opened the email or assortment.
Finally, Assortment Campaigns allow you to take what used to be 1-to-1 and make it 1-to-many. Because of segmentation and store-level editing, you can efficiently give your buyers what they need to make the best order without having to customize countless assortments and individually email them out one-by-one.
We’re really excited for our users to get their hands on Assortment Campaigns. We think they’re going to be great for things like sneak peeks, new products, promotions, and closeouts, but we’re looking forward to hearing about all the other ways that our users find to utilize this valuable new tool.
Assortment Campaigns hits Envoy B2B, along with all the other amazing new features found in V16, on April 6.
By: Mark Troast
VP eCommerce Enablement
With 13 years of experience in solution enablement, Mark Troast uses his considerable experience to represent clients' interests while planning and executing the implementation of the Envoy platform.
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Envoy B2B is a wholesale content and eCommerce platform for your entire team. Our tools and services are designed to help you create dynamic content, increase your speed of sale, and bring you closer to your retailers. Envoy B2B provides the technology you need to empower your sales reps and support your retail channel.