McCubbin Adopts Envoy B2B Platform To Harness Content And Commerce Capabilities

Posted by Envoy B2B on Jul 5, 2017 4:42:00 PM

In Commerce, Content, News, Envoy

McCubbin adopts the Envoy Enterprise B2B platform to drive buyer engagement and strategically grow their wholesale channels.

GRAND RAPIDS (Mich.) - Envoy, a technology company providing innovative wholesale business-to-business (B2B) software solutions, announced today that McCubbin, a leading designer, manufacturer, and distributor of hosiery, slippers, and soft-soled footwear, has adopted Envoy Enterprise as its B2B platform.

“We were looking for a B2B provider that could handle the day to day tasks of order and inventory management, but also one that could drive engagement with our brand and create informed buyers.” said Richard Hooper, SVP of Inventory Management at McCubbin, “Envoy’s content and commerce driven approach is exactly that. We are looking forward to the potential their platform brings to the table.”

Envoy is designed to bring both content and commerce together in one place and allow footwear, apparel, and accessories companies to provide meaningful content to their buyers, as well as make ordering a breeze. McCubbin will be using Envoy’s powerful content and commerce tools to communicate with their buyers and drive growth through an accessible, strategic platform.

“We’re honored and excited that McCubbin chose Envoy Enterprise” said Envoy CEO Jon Faber, “Envoy offers unmatched value and capability with our unique content destination as well as our powerful commerce tools. We are very much looking forward to providing McCubbin with a best in class B2B experience that will help them strategically grow their wholesale channels.”

McCubbin plans to implement the Envoy platform for it’s Spring 2018 season.

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ABOUT ENVOY
Envoy is a technology company providing innovative wholesale B2B software solutions through its groundbreaking Envoy Software-as-a-Service (SaaS) platform. Envoy’s content and commerce approach to B2B is designed to help footwear, apparel and accessories companies create dynamic content, increase speed of sale, grow their wholesale channels and elevate their go-to-market strategies. Serving more than 18,000 users worldwide in 10 different languages, Envoy is changing the way some of the largest U.S. and international footwear, apparel, and accessories companies do business. Learn more about Envoy at envoyplatform.com.

ABOUT MCCUBBIN
As a leading designer, manufacturer, and distributor of hosiery, slippers, and soft-soled footwear, McCubbin prides itself on quality and innovation across everything we do. Through our licensed, house, and private label brands, we build product solutions based on market data, industry trends, and experience honed through over 60 years in the industry. Best-in-class sales and logistics provide superior service to our retail partners and end consumers.

We invite you to learn why McCubbin is anything but ordinary at mccubbin.com.


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