When we initially brought merchandising to Envoy B2B, it was implemented as a singular feature within the shopping cart. This somewhat limited implementation was intentional. We wanted to let our users get their hands on it and give us feedback. This feedback gave us a deeper understanding of how reps and retailers would be using the in the wild, so we could use that knowledge to build the best merchandising functionality possible, designed around the real needs of real users.
Overwhelmingly, we learned that people want access to effective merchandising tools across the entire season, not just during pre-books. Additionally, 9 out of 10 retailers told us they expect brands to provide them merchandising tools. That means your brand is behind the curve if you aren't offering retailers access to a modern merchandising tools through your B2B. And how are your reps supposed to support their retailers if they can't provide merchandised assortments and order recomendations?
So, we integrated merchandising into all of Envoy B2B’s core tools – Cart, Assortments, and Orders.
Visualize Cart Retailers can easily merchandise as they shop and build orders.
Visualize Within Assortments Brands are empowered to recommend a well-merchandised assortment to many retailers at once.
Visualize Orders Enable a collaborative merchandising experience between brands and retailers during the pre-book process and in season to ensure every order is best fit for each buyer.
This isn’t a stand-alone thing designed for whiteboarding on it’s own, or merchandising pre- or post-order. We made it simple, quick, and easy to use across the whole platform. Because giving retailers the ability to self-serve is one of the fundamentals of a successful modern wholesale approach, and merchandising is no exception.
Want to learn more about how Envoy B2B can streamline your wholesale channel, help your brand adopt sustainable go to market tools, and digitally enable your reps? Drop us a line!
Envoy B2B is a wholesale content and eCommerce platform for your entire team. Our tools and services are designed to help you create dynamic content, increase your speed of sale, and bring you closer to your retailers. Envoy B2B provides the technology you need to empower your sales reps and support your retail channel.