At Envoy B2B, we’re constantly striving to give you, well-researched info aimed at building a successful wholesale channel. For the past year, that’s mostly focused on specialty retail and its importance to this thriving industry, and #TheFundamentals of wholesale.
Those are pretty big topics, and we’ll be posting more on those in the future. However, specialty retail is not the only subject we care about within wholesale B2B, which is why we’re excited to highlight our our research paper topic: the importance of reps and how they can best support retailers.
We started by asking over a hundred retailers how important, on a scale of one to ten, reps are to the success with their stores. The average response was 8. Obviously, reps are still very important to the wholesale dynamic.
This intrigued us, so we followed up with those retailers and asked them in what areas they most need assistance from reps. Here are their responses, in order of most selected first.
Learning about product
Getting brand and product content
Assortment and merchandising recommendations
Help with order status and delivery
You can simplify this to say: Retailers consider reps to be very important in the success of their stores and most need their help with product education and product recommendation. Which is a pretty strong endorsement and request.
We’re excited for you to read the whole paper and let us know what you think. Over the next few months we’ll be digging into the research more to talk about what it means, and how brands can apply what we’ve learned.
By: Jon Faber
Chief Executive Officer
Jon has specialized in pushing the Wholesale B2B landscape forward for the past 8 years by championing feature innovation and generating high volume, high value content for forward thinking footwear and apparel brands.
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Envoy B2B is a wholesale content and eCommerce platform for your entire team. Our tools and services are designed to help you create dynamic content, increase your speed of sale, and bring you closer to your retailers. Envoy B2B provides the technology you need to empower your sales reps and support your retail channel.