When we initially introduced merchandising to Envoy B2B, we implemented it as a singular feature within our cart. We wanted to let our users get their hands on it and give us feedback so we could build the best merchandising functionality throughout the entire platform, designed around the real needs of real users.
Overwhelmingly, retailers told us they need tools to merchandise throughout the entire season both during pre-books and throughout the season to ensure well merchandised fill-ins. In a recent survey of over 1200 specialty retailers, 9 out of 10 said they expect brands to provide them merchandising tools to best fit an order to their store. Additionally reps need to support their retailers with well merchandised recommendations. All of this is so important because success with specialty retail is only possible by getting the right best-fit assortment in that store, and then continuing with fill-ins that complement that current assortment.
So that’s what we built. Our merchandising functionality is integrated into Envoy B2B’s core tools - Cart, Assortments, and Orders. This isn’t a stand-alone thing designed for whiteboarding on it’s own, or merchandising pre- or post-order. We made it simple, quick, and easy to use, across the whole platform. Because giving retailers the ablility to self serve is one of the fundamentals of a successful modern wholesale approach, and merchandising is no exception.
Visualize Cart Retailers can easily merchandise as they shop and build orders.
Visualize Within Assortments Brands are empowered to recommend a well-merchandised assortment to many retailers at once.
Visualize Orders Enable a collaborative merchandising experience between brands and retailers during the pre-book process and in season to ensure every order is best fit for each buyer.
We are excited to bring this best-in-class feature to Envoy B2B, and we can’t wait for our users to get their hands on it when V17 releases on July 13.
Envoy B2B is a wholesale content and eCommerce platform for your entire team. Our tools and services are designed to help you create dynamic content, increase your speed of sale, and bring you closer to your retailers. Envoy B2B provides the technology you need to empower your team and support your retail channel.